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  • Writer's pictureMischell Cox

Beyond the Canvas: Mastering the Art of Business

As the owner of Creativ Freedom, formerly known as Wonderfully Made, my journey in the graphic design industry has been a whirlwind of creativity, challenges, and ultimately, growth. In this blog post, I want to shed light on a crucial aspect often overlooked by many budding designers - the art of mastering the business side of graphic design.

Passion and skill may be the beating heart of any graphic design venture, but it takes more than artistic prowess to sustain and scale a business. Early in my career, I learned the hard way that operating a business demands a strategic mindset, organization, and the right tools to navigate the complexities of client projects, deadlines, and the ever-evolving industry landscape.

One of the game-changers for Creativ Freedom has been the adoption of robust project management systems. No longer could I rely solely on my creative intuition to drive the business forward. Implementing project management tools allowed me to streamline workflows, efficiently allocate resources, and stay on top of project timelines. This shift not only enhanced our project delivery but also brought a newfound level of professionalism to our interactions with clients.

But it didn't stop there. The introduction of Customer Relationship Management (CRM) systems marked another pivotal moment in the evolution of Creativ Freedom. As the volume of clients grew, managing relationships became a task too significant to handle manually. CRM systems empowered us to keep track of client preferences, communication history, and project details. This not only improved our client interactions but also allowed us to tailor our services to their unique needs, fostering long-term partnerships and repeat business.

Reflecting on the journey from Wonderfully Made to Creativ Freedom, it's clear that these systems have played a crucial role in our growth. Passion and skill remain at the core, but it's the integration of strategic tools that has elevated us beyond the canvas. Today, our business operates with efficiency, transparency, and a customer-centric approach - qualities that have not only attracted new clients but also retained existing ones.

Here's the bottom line...

Graphic Designers and business owners, in general, must recognize that mastering the art of business is as vital as honing their creative skills. Embracing project management and CRM systems has been instrumental in propelling Creativ freedom forward, and I encourage every designer to explore these tools to unlock their full business potential. After all, it's not just about the art; it's about creating a sustainable and thriving business.

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